Nurzahureen Ruhanie, the founder of SedapPrettyJala, is a former chartered accountant who made the decision to become a stay-at-home mom. Her love for crafts, macramé, and all things pretty inspired her to start a business that not only provides beautiful and delicious food but also prioritizes the health factor of the ingredients used. Her passion for creating the best without compromising on quality and nutrition has made SedapPrettyJala a go-to choice for those who want both visually stunning and healthy food options.
To get an unparalleled roti jala experience.
We ensure a safer and healthier option, with the use of natural food colorings.
Each strand of our pretty jala reflects our dedication to high-quality, natural ingredients, delivering exquisite flavors and captivating beauty.
We stand out as a choice that combines taste, aesthetics, and well-being in every bite.
To be the premier provider of visually stunning and high-quality roti jala using 100% natural food coloring. Through innovation, creativity, and excellent customer service, we aim to set new industry standards and make SedapPrettyJala the preferred choice for the ultimate roti jala experience.
To continuously innovate, introduce at least three new and unique roti jala creations annually.
Forge strategic alliances with at least three key partners within the next year, expanding our network and creating opportunities for growth and collaboration.
Expand market presence and reach by entering into new markets or distribution channels, increasing customer base by 20% within the next two years.
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