About SedapPrettyJala
Roti Jala, also known as "net bread," is a traditional Malaysian dish that dates back to the 15th century. It is a popular delicacy made of a thin, lacy pancake that is often served with curries or stews. SedapPrettyJala aims to honor the rich history of roti jala while adding a modern twist to the traditional recipe. By using 100% natural food coloring, SedapPrettyJala creates vibrant and visually appealing roti jala that not only tastes delicious but also looks beautiful. This innovative approach not only preserves the authenticity of the dish but also introduces it to a new generation of food enthusiasts. With a passion for both tradition and creativity, SedapPrettyJala strives to bring a unique and artistic touch to the beloved Malaysian classic.
Join us on this culinary journey as we weave joy and warmth into your heart, one soft and visually stunning roti jala at a time.
Nurzahureen Ruhanie, the founder of SedapPrettyJala, is a former chartered accountant who made the decision to become a stay-at-home mom. Her love for crafts, macramé, and all things pretty inspired her to start a business that not only provides beautiful and delicious food but also prioritizes the health factor of the ingredients used. Her passion for creating the best without compromising on quality and nutrition has made SedapPrettyJala a go-to choice for those who want both visually stunning and healthy food options.
At SedapPrettyJala, we invite you to experience the magic of handmade artistry and the love we pour into each and every bite.
Why Choose SedapPretyJala
To get an unparalleled roti jala experience.
We ensure a safer and healthier option, with the use of natural food colorings.
Each strand of our pretty jala reflects our dedication to high-quality, natural ingredients, delivering exquisite flavors and captivating beauty.
We stand out as a choice that combines taste, aesthetics, and well-being in every bite.
Our Vision
To be the premier provider of visually stunning and high-quality roti jala using 100% natural food coloring. Through innovation, creativity, and excellent customer service, we aim to set new industry standards and make SedapPrettyJala the preferred choice for the ultimate roti jala experience.
Our Mission
To continuously innovate, introduce at least three new and unique roti jala creations annually.
Forge strategic alliances with at least three key partners within the next year, expanding our network and creating opportunities for growth and collaboration.
Expand market presence and reach by entering into new markets or distribution channels, increasing customer base by 20% within the next two years.
We Look Forward To Collaborate With:
Event organisers
Wedding planners
Caterers
Corporate communicators and sales officers
